CFBISD Alumni Spotlight: Ranchview Graduate Finds Rewarding Career in Marketing

Ranchview High School alumna Rachel Deems has found a rewarding career as Consumer Engagement Manager at Keurig Dr Pepper.

The 2012 graduate said one of her favorite work projects to date has been working with the annual Dr Pepper College Football program which awarded $2 million in college tuition during the pandemic. 

“I truly love my job,” Deems said. “It’s always so incredibly rewarding to see projects debut on the shelves of stores, broadcast on television, or come through in the letters from students whose lives are changed from the tuition program.”

After graduating from Ranchview, Deems went on to the University of Arkansas where she graduated Summa Cum Laude with a Bachelor of Arts in Journalism, concentrating in Advertising and Public Relations, from the J. William Fulbright College of Arts and Sciences and the Honors College. She also minored in Spanish, spending a semester studying abroad in Madrid. Deems recently received her Master of Business Administration from the University of Texas at Dallas. 

After four years of working in public relations in Dallas with brands like Jamba Juice, James Avery, McDonald’s, Sprint, Planet Fitness, and more, Deems transitioned into marketing in her current role at Keurig Dr Pepper. 

She attended CFBISD schools starting with Tom Landry Elementary, followed by Barbara Bush Middle School, and then Ranchview High School. While there, Deems participated in cheerleading, choir, took International Baccalaureate classes, and began a chapter of Fellowship of Christian Athletes. 

“Nearly all the teachers, coaches, and staff that I had the privilege to encounter and learn from made an impact on my life,” she said. “One particularly special teacher that comes to mind is my English teacher, Mrs. Yager. My favorite attribute about her was the community she cultivated in her classroom. She was truly invested in us then and remains invested in her students well beyond graduation.”

Deems shared some words of advice for current CFBISD high school students.

“I don’t remember every lesson taught, every book read, or every grade made, but what I remember most about high school is the people,” she said. “Enjoy those four years. They’re short, sweet and will pass you by in the blink of an eye. Find your 'thing’, have a blast doing it, and I hope you find some special people along the way that stay in your life for years to come.”