Travel, Tourism & Attractions
Ranchview High School
Business & Industry Endorsement
This four year plan can be used as an example to help plan your high school career.
|subject||9th Grade||10th Grade||11th Grade||12th grade|
|Social Studies||Social Studies||Social Studies||Social Studies||Social Studies|
Principles of Hospitality and Tourism
Travel & Tourism Management
Tourism Marketing Concepts and Applications
Additional Graduation Requirements:
- Foreign Language (2 credits)
- Physical Education (1 credit)
- Fine Arts (1 credit)
- Health (1/2 credit)
Possible Industry Based Certifications:
- Certified Hospitality & Tourism Management Professional
Travel & Tourism
Entrepreneurship and Small Business
|occupations||median wage||annual openings||% growth|
|Advertising and Promotions Managers||$94,515||164||20%|
|Market Research Analysts and Marketing Specialists||$70,349||4,664||40%|
The Travel, Tourism, and Attractions program of study introduces CTE learners to occupations and educational opportunities related to the marketing or sales of travel and tourism services. This program of study allows students to learn how to plan, direct, and coordinate marketing or business policies and programs, including identifying potential customers and determining demand and promotional strategies for products and services.
Principles of Hospitality
This course, introduces students to an industry that encompasses lodging, travel and tourism, recreation, amusements, attractions, and food/beverage operations. Students learn knowledge and skills focusing on communication, time management, and customer service that meet industry standards. Students will explore the history of the hospitality and tourism industry and examine characteristics needed for success in that industry.
Travel and Tourism Management
This course incorporates management principles and procedures of the travel and tourism industry as well as destination geography, airlines, international travel, cruising, travel by rail, lodging, recreation, amusements, attractions, and resorts. Employment qualifications and opportunities are also included in this course.
In this course, students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services.
This course, provides students with the academic and technical preparation to pursue high-demand and high-skill careers in hospitality related industries. The knowledge and skills are acquired within a sequential, standards-based program that integrates hands-on and project-based instruction. Standards included in the Hospitality Services course are designed to prepare students for nationally recognized industry certifications, postsecondary education, and entry-level careers. In addition, Hospitality Services is designed so that performance standards meet employer expectations, enhancing the employability of students. Instruction may be delivered through laboratory training or through internships, mentoring, or job shadowing.
Introduction to Event and Meeting Planning
This course will introduce students to the concepts and topics necessary for the comprehensive understanding of the fundamentals of the meetings, conventions, events, and exposition industries. The course will review the roles of the organizations and people involved in the businesses that comprise the Meetings, Events, Expositions and Convention (MEEC) industry.
This course, provides opportunities for students to participate in a learning experience that combines classroom instruction with paid business and industry employment experiences and supports strong partnerships among school, business, and community stakeholders.