Travel, Tourism & Attractions

Ranchview High School
Business & Industry Endorsement

This four year plan can be used as an example to help plan your high school career.

subject 9th Grade 10th Grade 11th Grade 12th grade
Language Arts English English English English
Math Math Math Math Math
Science Science Science Science Science
Social Studies Social Studies Social Studies Social Studies Social Studies
CTE Courses

Principles of Hospitality and Tourism
(1 credit)

Travel & Tourism Management
(1 credit)

Tourism Marketing Concepts and Applications
(1 credit)

Career Preparation
(2 credits)
Additional Elective        
Additional Elective        
Additional Elective        

Additional Graduation Requirements:

  • Foreign Language (2 credits)
  • Physical Education (1 credit)
  • Fine Arts (1 credit)
  • Health (1/2 credit)

Possible Industry Based Certifications:

  • Certified Hospitality & Tourism Management Professional
  • Travel & Tourism

  • Entrepreneurship and Small Business

occupations median wage annual openings % growth
Advertising and Promotions Managers $94,515 164 20%
Fundraisers $54,850 875 21%
Market Research Analysts and Marketing Specialists $70,349 4,664 40%
Marketing Managers $144,269 1,297 32%

The Travel, Tourism, and Attractions program of study introduces CTE learners to occupations and educational opportunities related to the marketing or sales of travel and tourism services. This program of study allows students to learn how to plan, direct, and coordinate marketing or business policies and programs, including identifying potential customers and determining demand and promotional strategies for products and services.

Recommended Course Sequence

Principles of Hospitality

This course, introduces students to an industry that encompasses lodging, travel and tourism, recreation, amusements, attractions, and food/beverage operations. Students learn knowledge and skills focusing on communication, time management, and customer service that meet industry standards. Students will explore the history of the hospitality and tourism industry and examine characteristics needed for success in that industry.

Travel and Tourism Management

This course incorporates management principles and procedures of the travel and tourism industry as well as destination geography, airlines, international travel, cruising, travel by rail, lodging, recreation, amusements, attractions, and resorts. Employment qualifications and opportunities are also included in this course.



In this course, students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services.

Hospitality Services

This course, provides students with the academic and technical preparation to pursue high-demand and high-skill careers in hospitality related industries. The knowledge and skills are acquired within a sequential, standards-based program that integrates hands-on and project-based instruction. Standards included in the Hospitality Services course are designed to prepare students for nationally recognized industry certifications, postsecondary education, and entry-level careers. In addition, Hospitality Services is designed so that performance standards meet employer expectations, enhancing the employability of students. Instruction may be delivered through laboratory training or through internships, mentoring, or job shadowing.


Introduction to Event and Meeting Planning

This course will introduce students to the concepts and topics necessary for the comprehensive understanding of the fundamentals of the meetings, conventions, events, and exposition industries. The course will review the roles of the organizations and people involved in the businesses that comprise the Meetings, Events, Expositions and Convention (MEEC) industry.

Career Preparation

This course, provides opportunities for students to participate in a learning experience that combines classroom instruction with paid business and industry employment experiences and supports strong partnerships among school, business, and community stakeholders.