Marketing & Sales (Non-Academy)
Newman Smith High School
Business & Industry Endorsement
This four year plan can be used as an example to help plan your high school career.
| subject | 9th Grade | 10th Grade | 11th Grade | 12th grade |
|---|---|---|---|---|
| Language Arts | English | English | English | English |
| Math | Math | Math | Math | Math |
| Science | Science | Science | Science | Science |
| Social Studies | Social Studies | Social Studies | Social Studies | Social Studies |
| CTE Courses |
Principles of Business, Marketing and Finance |
Virtual Business AND EITHER Sports & Entertainment Marketing OR Fashion Marketing (Semester Classes) (1 credit) |
Advertising |
Advanced Marketing |
| Additional Elective | ||||
| Additional Elective | ||||
| Additional Elective |
Additional Graduation Requirements:
- Foreign Language (2 credits)
- Physical Education (1 credit)
- Fine Arts (1 credit)
- Health (1/2 credit)
Possible Industry Based Certifications:
- Microsoft Office - Excel and/or Word
-
Entrepreneurship and Small Business
| occupations | median wage | annual openings | % growth |
|---|---|---|---|
| Marketing Research Analysts and Marketing Specialists | $70,346 | 4,664 | 40% |
| Insurance Sales Agents | $43,181 | 5,886 | 30% |
| First-Line Supervisors of Retail Sales Workers | $72,550 | 2,826 | 15% |
| Wholesale and Retail Buyers | $51,106 | 1,229 | 19% |
The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.
Recommended Course Sequence
Principles of Business Marketing & Finance
In this course, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.
Virtual Business
This course is designed for students to start a virtual business by creating a web presence, conducting online and off-line marketing, examining contracts appropriate for an online business, and demonstrating project-management skills. Students will also demonstrate book-keeping skills for a virtual business, maintain business records, and understand legal issues associated with a virtual business.
Sophomore classes are semester classes, choose one below to partner with Virtual Business
Fashion Marketing
This course is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.
OR
Sports and Entertainment Marketing
This course is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.
Advertising
Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications, and careers in advertising and sales promotion. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.
Advanced Marketing
In this course students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology, communication, and customer-service skills.
OR
Practicum in Entrepreneurship
This course is designed to provides students the opportunity to apply classroom learnings and experiences to real-world business problems and opportunities, while expanding their skill sets and professional relationships as a real or simulated business owner versus the experience one would have as an employee.