Marketing & Sales

Newman Smith High School
Business & Industry Endorsement

This strand is offered as part of the International Business Academy.

This four year plan can be used as an example to help plan your high school career.

subject 9th Grade 10th Grade 11th Grade 12th grade
Language Arts English English English English
Math Math Math Math Math
Science Science Science Science Science
Social Studies Social Studies Social Studies Social Studies Social Studies
CTE Courses

Principles of Business, Marketing and Finance
(1 credit)

 Virtual Business
(1 semester)
AND
Social Media Marketing
(1 semester)
(1 credit)

Retail Management
(1 credit)

 Entrepreneurship
(1 credit)
Additional Elective        
Additional Elective        
Additional Elective        

Additional Graduation Requirements:

  • Foreign Language (2 credits)
  • Physical Education (1 credit)
  • Fine Arts (1 credit)
  • Health (1/2 credit)

Possible Industry Based Certifications:

  • General Management
  • Student Social Media Marketing
  • Retail Merchandising - Job Ready

  • Entrepreneurship and Small Business

occupations median wage annual openings % growth
Marketing Research Analysts and Marketing Specialists $70,346 4,664 40%
Insurance Sales Agents $43,181 5,886 30%
First-Line Supervisors of Retail Sales Workers $72,550 2,826 15%
Wholesale and Retail Buyers $51,106 1,229 19%
Marketing Research Analysts and Marketing Specialists $70,346 4,664 40%

The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.

Recommended Course Sequence

Principles of Business Marketing & Finance

In this course, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.

Social Media Marketing

This course is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.

AND

Virtual Business

This course is designed for students to start a virtual business by creating a web presence, conducting online and off-line marketing, examining contracts appropriate for an online business, and demonstrating project-management skills. Students will also demonstrate book-keeping skills for a virtual business, maintain business records, and understand legal issues associated with a virtual business.

Retail Management

This course focuses on the distribution and selling of products to consumers using various vending points such as chain stores, department stores, stand-alone stores, and various online markets. The course highlights the everyday mechanisms necessary to operate a successful retail establishment.

Practicum in Entrepreneurship

This course is designed to provides students the opportunity to apply classroom learnings and experiences to real-world business problems and opportunities, while expanding their skill sets and professional relationships as a real or simulated business owner versus the experience one would have as an employee.