Marketing & Sales - IBA
Newman Smith High School
Business & Industry Endorsement
This strand is offered as part of the International Business Academy.
This four-year plan can be used as an example to help plan your high school career.
The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.
| Marketing & Sales - IBA Program of Study |
|
|---|---|
| Grade | Below is the recommended sequence of courses |
| 9th |
Principles of Business, Marketing and Finance |
| 10th | Virtual Business (1 semester) AND Social Media Marketing (1 semester) (1 credit) |
| 11th | Retail Management (1 credit) |
| 12th | IBA Entrepreneurship (INCubatoredu) (1 credit) |
Industry Based Certifications Offered:
- General Management
- Entrepreneurship and Small Business
| occupations | median wage | annual openings | % growth |
|---|---|---|---|
| Marketing Research Analysts and Marketing Specialists | $70,346 | 4,664 | 40% |
| Insurance Sales Agents | $43,181 | 5,886 | 30% |
| First-Line Supervisors of Retail Sales Workers | $72,550 | 2,826 | 15% |
| Wholesale and Retail Buyers | $51,106 | 1,229 | 19% |
| Marketing Research Analysts and Marketing Specialists | $70,346 | 4,664 | 40% |