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Our Brand - Our Identity

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Our Identity

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Carrollton-Farmers Branch Independent School District is "an innovative leader in learning." This is our brand… This is what sets us apart from other public school districts.  That's what people think about us -- people who have businesses in our community; people who work in our schools; people whose children attend our schools; people who are educators in other school districts.

From the inside, our people are innovators. They value creativity, relevance and rigor in learning. They respect and honor the diversity of our families. They impact all aspects of corporate and family life in the six communities C-FB ISD serves. They do not compromise high expectations for themselves or their students. They live the character values of cooperation, integrity, pride, respect, responsibility, service and citizenship.

Creativity, relevance and rigor are not just found in our Fine Arts; they permeate the curriculum because we know that students find school work much more appealing when what they are learning relates to today's world. That's why we now have a virtual campus … why our high schools now offer academies in international business, media arts and technology, engineering, biomedical professions, and law and criminal justice. It is also why R. E. Good became the first public elementary school in northeast Texas to receive International Baccalaureate authorization for the Primary Years Programmae and why Ranchview High School is now offering International Baccalaureate. Las Colinas Elementary and Barbara Bush Middle Schools are working toward their authorizations as well.

Check out this music video featuring McCoy Elementary students performing the Innovation Chant!

Everyone who works in C-FB ISD is a valuable team member; each job in C-FB ISD is here to support the concept "student achievement at the highest level. " Without quality people who truly care about the education and welfare of all children, C-FB ISD would not be known as an innovative leader in learning across Texas and the nation. Our team members are known as innovators whether they are in the business, facility services, instructional or personnel division.

Our students are so fortunate because they have quality, learning-focused facilities. These buildings are well-maintained and have tremendous technology thanks to a community who has supported bond referendums through the years. The technology ranges from computer labs, laptops, smart boards, hand-held devices, and iPods.

Innovation goes beyond technology. Innovation means taking an appropriate risk. Innovation means being a creative thinker. Innovation means being a lifelong learner.