The district has officially amended the district logo to include our brand “An Innovative Leader in Learning.” The new official colors are red (see color guide) and black.  The logo may be used in black and white, solid red or reversed out on a black background.

Color Guide

Red

PMS = 185

RGB = 231, 0, 51

CMYK = 3, 100, 85, 0

LAB = 49, 76, 43

Black

100%

Font

Our official font in the C-FB ISD logotype and wordmark is Garamond.  The font in the logotype or the wordmark may not be altered or changed.  The words Carrollton and Farmers Branch are separated by a small dot centered between the two words.

Our alternate informal font for “innovate, lead, learn” is Berlin Sans.

Logotype

The Carrollton-Farmers Branch ISD logo is the foundational design element of the entire identity system.  It is important to use the logo consistently, as outlined in this manual, to maintain the logo’s integrity.  The logo comprises the initials CFB inside an outline of an apple surrounded by a box.  The logo should not be stretched or distorted in any manner.  Do not change the proportional relationships between the logo and logotype.  Hold down the shift key when scaling the logo to prevent skewing.  The logo/logotype may not be rotated to any angle.  At no time should the logo/logotype be printed on top of a paragraph, work of art, over a textured design or over other words.

“Carrollton” and “Farmers Branch” are separated by a small dot centered between the two with normal tracking and kerning.  “Independent School District” has -12 tracking and normal kerning.  “An Innovative Leader in Learning” has -12 tracking and normal kerning.

These logos may be used in red (see color guide) and black, red only or black only.  It may be reversed to white on a black background.  No other colors may be used.

Our Wordmark

A wordmark, subset of the term logotype, is a standardized graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. A wordmark is usually a distinct text-only typographic treatment.   The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.

The Carrollton-Farmers Branch wordmark is a means by which we are recognized.  The wordmark has been specially drawn and spaced and must never be redrawn or changed. The wordmark should never be stacked, positioned or disproportioned in any way, other than that designated by the guidelines.   It may be used in red (see color guide) and black, red only or black only.  No other colors may be applied. 

Our Nomenclature

The consistent use of the Carrollton-Farmers Branch brand plays a critical part in the district’s identity.  By using the official name in the proper format builds greater recognition.

The recommended designations for the district are:

Correct Formal  – Carrollton-Farmers Branch Independent School District or

Carrollton-Farmers Branch ISD

Correct Informal – C-FB ISD (there must be a space separating C-FB and ISD)

Incorrect formats –

CFBISD

C-FBISD

CFBisd

C-FB isd

CFB

C-FB

When used in copy the complete name “Carrollton-Farmers Branch Independent School District” should be used upon first mention.  Thereafter, “C-FB ISD” may be employed to reference the district.